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TitleCustomer Retention With Maruti Suzuki Product
File Size1022.7 KB
Total Pages64
Table of Contents
	Manufactured locally
Sales and service network
Maruti Insurance
Authorized Maruti Suzuki Car Dealer in Delhi  and Dehraduni - offers a wealth of variety to the Maruti automotive consumers.
	History of Competent Automobiles Ltd
What is Methodology?
What is Marketing Research?
Secondary research resources
Document Text Contents
Page 32

highest in quality for all its products and services. The company's phenomenal success is
proof of this strategy's correctness.

History of Competent Automobiles Ltd

 Competent Automobiles Company Ltd (CACL) is promoted by Sh. Raj Chopra
with a proactive practical, industrial and business experience of more than 40
years. He is a visionary businessman with distinctions in the fields of construction
and hotels besides car dealership. He has been honored with various awards in
recognition of his exemplary entrepreneurship skills. He is indeed one of the
captains of Indian Industry.

 Some of his achievements are as follows:
 Rashtriya Samman in Business category for contribution to national exchequer by

paying impressive amount of Income-Tax from the Govt. of India.
 Award for the service rendered to the construction industry by His Excellency

Hon'ble Giani Zail Singh, the then President of India.
 Medal for service to the construction industry by Hon'ble Dr. Shankar Dayal

Sharma, President of India.
 Gold medal by the Institute of Marketing & Management, New Delhi, being the

best dealer in automobiles in India.
 Jamanalal Bajaj Gold Medal for best automobiles dealer.
 Prestigious Gold Star from the erstwhile USSR for serving the construction

 Sh. Raj Chopra is the President of Delhi Olympic Association and Vice President

of Indian Olympic Association.
 Sh. Raj Chopra has also promoted many other successful businesses including:
 Competent Construction Co., a leading name in the field of construction.

Competent Construction Co. undertakes turnkey projects, besides real -estate
development. There are many prestigious projects to its credit including important
Hotels, Embassies, Hospitals, Housing complexes, Auditoriums etc.

 Competent Hotels Pvt Ltd.: Competent group has diversified into hotel business
in India. Its first five star hotel was commissioned in, April 1994 in Manali,
Himachal Pradesh under the name HOLIDAY INN MANALI which has franchise
agreement with the 'Intercontinental Hotels Group., USA.'

 Competent Leasing & Finance, is engaged in the syndication of finance for cars.
 Competent Films Enterprises is engaged in the exhibition and distribution of films

for Delhi-U.P. circuits and has given many block buster Feature Films of
prominent producers.

 Competent Films Pvt. Ltd. : In the business of running state of the art Cineplex &
Food court under the brand name 3C'S, at Lajpat Nagar, New Delhi.

Research methodology

Page 33

What is research?

Research can be defined as the search for knowledge or any systematic investigation to
establish facts. The primary purpose for applied research (as opposed tobasic research)
is discovering, interpreting, and the development of methods and systems for the
advancement of human knowledge on a wide variety of scientific matters of our world
and the universe. Research can use the scientific method, but need not do so.

Scientific research relies on the application of the scientific method, a harnessing
of curiosity. This research provides scientific information and theories for the explanation
of the nature and the properties of the world around us. It makes practical applications
possible. Scientific research is funded by public authorities, by charitable organizations
and by private groups, including many companies. Scientific research can be subdivided
into different classifications according to their academic and application disciplines.

Historical research is embodied in the scientific method.The term research is also used
to describe an entire collection of information about a particular subject

Types of Research

Research can be classified by purpose or by method. If we categorise it by purpose, it
would fall into two major categories: Basic Research and Applied Research, while in
case of method, it would be deductive research and inductive research.


Also called Pure or fundamental Research, it is undertaken for increase in knowledge.
There is no direct benefit as it is a research for the sake of research. It is conducted to
satisfy any curiosity such as: (a) what makes things happen, (b) why society changes and
(c) why social relations are in a certain way. In fact, it is the source of most new theories,
principles and ideas. Basic research rarely helps anyone directly. It only stimulates new
ways of thinking. The main motivation is to expand man's knowledge. There is absolutely
no commercial value to the discoveries resulting from such research.

o However, in the long run, it forms the basis of applied research
or development commercial products. If basic work is done first, then
applied spin-offs often eventually result from this research. As Dr.
George Smoot of LBNL says, "People cannot foresee the future well
enough to predict what's going to develop from basic research. If we only
did "applied research", we would still be making better spears."

o To sum up, basic research is purely theoretical to increase our
understanding of certain phenomena or behavior but does not seek to solve
any existing problem.


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