Download Internship Report on Grameen Phone PDF

TitleInternship Report on Grameen Phone
TagsTypes Business/Law
File Size1.8 MB
Total Pages97
Table of Contents
                            1.7.1 Core Products
                        
Document Text Contents
Page 1

BRAC University

 

INTERNSHIP REPORT

ON

CCUUSSTTOOMMEERR SSAATTIISSFFAACCTTIIOONN OOFF GGRRAAMMEEEENNPPHHOONNEE LLIIMMIITTEEDD







BRAC Business School

BRAC University

66, Mohakhali,Dhaka

http://www.google.com/imgres?imgurl=http://www.bracuniversity.net/about/logo/Approved%2520BU%2520Logo.jpg&imgrefurl=http://www.bracuniversity.net/about/logo/display.htm&usg=__-y0vZk0oL5Mp7_hK8FYb6oVufEc=&h=578&w=543&sz=135&hl=en&start=2&tbnid=nQBd1oNRSCsKrM:&tbnh=134&tbnw=126&prev=/images%3Fq%3Dbrac%2Buniversity%2Blogo%26hl%3Den%26sa%3DG%26gbv%3D2%26tbs%3Disch:1&itbs=1

Page 2

Submitted To

 

 

Mahmudul Haq 

Assistant Professor 

BRAC Business School

BRAC University  

 

 

 

Submitted By

 

Md. Harun-Or-Rashid

Student of BBA

BBS Department

ID: 08304114



Date of Submission: 25th September 2010

Page 48

o Best Customer Experience through specific BTL and conscious selling 

Report field information 

o Monitor progress of GP 

o Observe competitors activities

 

 

 

 

 

 

2. SWOT ANALYSIS

2.1 STRENGTHS

Good Owner Structure  GrameenPhone has the best owner structure in the telecommunication 

industry of Bangladesh.   Telenor  is one of the  largest company, which  is operating  in different 

countries  around  the world. Again,  in Bangladesh, Grameen Bank  is one of  the  largest NGO, 

which  has  the  better  communication  all  over  the  country.  Gonofone  is  also  network  base 

telecommunication organization, which has good  reputation  in USA. Marubini  is called one of 

the Asian tiger organizations for its expansion of Business. 

Market Leader  GrameenPhone  is the first organization  in Bangladesh, which have reached to 

the  general  people.  Though  City  Cell  had  started  their  operation  beforehand,  but  they were 

unable to reach the general people. So, the people are being used to with GrameenPhone. This 

is a huge advantage of GrameenPhone. 

Network Availability  GrameenPhone has widest network coverage and a large number of BTS 

station (Tower) all over Bangladesh. That’s why the company can provide better connectivity in 

most of the area of the country.

Page 49

Brand Name of Grameen Image ‐ Grameen Bank is well known all over the country because of

its appreciable activities in financial sector for poor people in Bangladesh. So, when the name

Grameen has been added with this telephone company, the organization gets a huge exposure

due to this Grameen image.

Financial Soundness  ‐ Because of effective planning, GrameenPhone is able to earn a healthy

amount of revenue, which gives them financial soundness.

Skilled Human  Resource ‐ All the staff, which are related to GrameenPhone are skilled and

effective in their own job responsibility. The reason behind this is the Human Resource

department of GrameenPhone follows ethical strategy to recruit new employees.

Effective Support Organization  ‐ GrameenPhone have shared the idea from the employees of

Bangladesh Railway and Grameen Bank, who are experienced and was able to provide precious

guideline for the operation of GrameenPhone.

Access  to  the Widest Rural Network  through Grameen Bank  ‐ Through the help of Grameen

Bank, this was easier to GrameenPhone to reach the rural area of Bangladesh.

High  Ethical  Standard  ‐ To keep the quality of service, GrameenPhone is strict to follow its

ethical standard.

2.2 WEAKNESSES 

Culture Gap: In GrameenPhone management, employees from different country are existed.

Suppose, The Managing director is a Norwegian, Director from technical is Indian and many

more employees come from different country. That’s why; some times there may be lack of

understanding due to cultural gap.

Different Ideas create problem: In Grameen Phone, this is highly encouraged to apply new

strategy for the better performance. Sometimes it creates problem because employees are used

to with the previous strategy.

Complicated  Pricing  Structure:  GrameenPhone has lots of products. The pricing of these

products and their billing policies are different which also difficult for a user to understand.

Page 96

Illustration 20

Q21.Do GrameenPhone concentrate on quality services?

Strongly Agree 30%

Agree 67%

Neither Agree nor Disagree 0%

Disagree 0%

Strongly Disagree 3%

Table 21

21. Do GrameenPhone concentrate on quality services?

Strongly Agree
30%

Agree
67%

Disagree
0%

Strongly Disagree
3%

Neither Agree nor
Disagree

0%

Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree

Illustration 21

Q22. If another company comes up with the similar offers, would you still be loyal to GP?

Strongly Agree 10%

Agree 23%

Neither Agree nor Disagree 43%

Page 97

Disagree 23%

Strongly Disagree 0%

Table 22

Strongly
Agree

Agree
Neither

Agree nor
Disagree

Disagree
Strongly
Disagree

S1

10%

23%

43%

23%

0%

0%
5%

10%
15%
20%
25%

30%
35%

40%

45%

22. If another company comes up with the similar offers, would you still be loyal
to GP?

Illustration 22

Similer Documents