Document Text Contents
Page 1
Project of MR on Fragrance MarketProject of MR on Fragrance Market
Submitted to:Submitted to: SubmitteSubmitted byd by::
Prof. sufia khanProf. sufia khan Group-4Group-4
Meenal aroraMeenal arora
Akanksha yadavAkanksha yadav
Shobhit SharmaShobhit Sharma
Rahul bohraRahul bohra
Chinmaya parijaChinmaya parija
Section-eSection-e
Page 2
1: Research Problem1: Research Problem
2: Abstract2: Abstract
3: Introduction3: Introduction
3.1 BACKGROUND3.1 BACKGROUND
3.2 THE RESEARCH PROBLEM DISCUSSION3.2 THE RESEARCH PROBLEM DISCUSSION
3.3 THE RESEARCH PROBLEM3.3 THE RESEARCH PROBLEM
3.3 AIM OF RESEARCH3.3 AIM OF RESEARCH
3.43.4 SAMPLE UNIT AND SAMPLING METHODSAMPLE UNIT AND SAMPLING METHOD
3.5 DELIMITATION3.5 DELIMITATION
4: Research Methodology4: Research Methodology
4.1 RESEARCH APPROACH4.1 RESEARCH APPROACH
4.2 RESEARCH 4.2 RESEARCH STRASTRATEGYTEGY
4.3 CLASSIFICATION OF DATA USED4.3 CLASSIFICATION OF DATA USED
4.3.1 PRIMARY DATA4.3.1 PRIMARY DATA
4.3.2 4.3.2 SECONDASECONDARY DARY DATTAA
5: Theories5: Theories
5.15.1 MOTIVATION OF CHOSEN THEORIESMOTIVATION OF CHOSEN THEORIES
5.2 THE ABC MODEL OF ATTITUDES AND HIERARCHY OF EFFECTS5.2 THE ABC MODEL OF ATTITUDES AND HIERARCHY OF EFFECTS
5.2.1 The Standard Learning Hierarchy 5.2.1 The Standard Learning Hierarchy (High involvement)(High involvement)
5.2.2 The Low Involvement Hierarchy5.2.2 The Low Involvement Hierarchy
5.2.3 The Experimental Hierarchy5.2.3 The Experimental Hierarchy
6: Empiricism6: Empiricism
6.1 QUESTIONNAIRE6.1 QUESTIONNAIRE
6.2 FOCUS GROUP6.2 FOCUS GROUP
7: Analysis7: Analysis
7.1THE ABC MODEL OF ATTITUDES AND HIERARCHY OF EFFECTS7.1THE ABC MODEL OF ATTITUDES AND HIERARCHY OF EFFECTS
8: Results & Finding8: Results & Finding
9: Discussion9: Discussion
10: Sources10: Sources
111: Appen1: Appendixdix
Project of MR on Fragrance MarketProject of MR on Fragrance Market
Submitted to:Submitted to: SubmitteSubmitted byd by::
Prof. sufia khanProf. sufia khan Group-4Group-4
Meenal aroraMeenal arora
Akanksha yadavAkanksha yadav
Shobhit SharmaShobhit Sharma
Rahul bohraRahul bohra
Chinmaya parijaChinmaya parija
Section-eSection-e
Page 2
1: Research Problem1: Research Problem
2: Abstract2: Abstract
3: Introduction3: Introduction
3.1 BACKGROUND3.1 BACKGROUND
3.2 THE RESEARCH PROBLEM DISCUSSION3.2 THE RESEARCH PROBLEM DISCUSSION
3.3 THE RESEARCH PROBLEM3.3 THE RESEARCH PROBLEM
3.3 AIM OF RESEARCH3.3 AIM OF RESEARCH
3.43.4 SAMPLE UNIT AND SAMPLING METHODSAMPLE UNIT AND SAMPLING METHOD
3.5 DELIMITATION3.5 DELIMITATION
4: Research Methodology4: Research Methodology
4.1 RESEARCH APPROACH4.1 RESEARCH APPROACH
4.2 RESEARCH 4.2 RESEARCH STRASTRATEGYTEGY
4.3 CLASSIFICATION OF DATA USED4.3 CLASSIFICATION OF DATA USED
4.3.1 PRIMARY DATA4.3.1 PRIMARY DATA
4.3.2 4.3.2 SECONDASECONDARY DARY DATTAA
5: Theories5: Theories
5.15.1 MOTIVATION OF CHOSEN THEORIESMOTIVATION OF CHOSEN THEORIES
5.2 THE ABC MODEL OF ATTITUDES AND HIERARCHY OF EFFECTS5.2 THE ABC MODEL OF ATTITUDES AND HIERARCHY OF EFFECTS
5.2.1 The Standard Learning Hierarchy 5.2.1 The Standard Learning Hierarchy (High involvement)(High involvement)
5.2.2 The Low Involvement Hierarchy5.2.2 The Low Involvement Hierarchy
5.2.3 The Experimental Hierarchy5.2.3 The Experimental Hierarchy
6: Empiricism6: Empiricism
6.1 QUESTIONNAIRE6.1 QUESTIONNAIRE
6.2 FOCUS GROUP6.2 FOCUS GROUP
7: Analysis7: Analysis
7.1THE ABC MODEL OF ATTITUDES AND HIERARCHY OF EFFECTS7.1THE ABC MODEL OF ATTITUDES AND HIERARCHY OF EFFECTS
8: Results & Finding8: Results & Finding
9: Discussion9: Discussion
10: Sources10: Sources
111: Appen1: Appendixdix
