Download Revisiting the Personal Influence Model as an Ethical Standard in Public Relations Theory and PDF

Table of Contents

                            Brigham Young University
BYU ScholarsArchive
	2009-12-04
Revisiting the Personal Influence Model as an Ethical Standard in Public Relations Theory and Practice
	Rita Somfai
		BYU ScholarsArchive Citation
TITLE PAGE
ABSTRACT
ACKNOWLEDGEMENTS
Introduction
Literature Review
	Historical Overview of the Aim of Public Relations
	Development of the Personal Influence Model
	Interpersonal Communication Framework
	Personal Influence Framework
	Personal Influence and the Notion of Face-work
	Ethical Framework: Main Objectives of Applying Personal Influence
	Cross-cultural Framework
	Additional Theories in Relation to Personal Influence
	Strengths and Criticisms of Personal Influence
Methodology
	Grounded Theory
	Criteria for Evaluating Qualitative Research
	Possibility of Bias
	Constant Comparative Analysis
	Research Participants
	Purposive Sampling
	Interviewing Process
	Coding
	Analysis
Findings and Key Results
	Conditional factor: Interdependent nature of relationships
	Relationship-based operation, not agenda based relationship
	Character of personal integrity and credibility
	Conveying a personal touch
	Face impact
	Perceptions of the organization as an outcome of personal relations
	The challenge factor: Cultural and transitional sensitivity
Discussion
	Limitations
	Future Research
Conclusion
References
Appendix I.