Download The Growth Hacker's Guide to the Galaxy for Betakit PDF

TitleThe Growth Hacker's Guide to the Galaxy for Betakit
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Page 16

19 — THE GROWTH HACKERS GUIDE TO THE GALAXY

The Hack: We know what you want! You want a landing page that looks like
it just landed from “Planet Awesome” don’t you? Well, you’re in luck. We’ve
got just the right hack to make your Unbounce landing page look like a fancy,
expensive website.

Landing pages with video backgrounds are super popular these days (thanks
to companies like Airbnb, PayPal and Spotify). This expert hack will teach you
how to add a video background to your landing page and give your business
that “big league” swag.

We all want to launch our product with a beautiful, fully functional website.
But those pesky lean start-up-type people keep insisting that we launch with
a Minimum Viable Product. All so that before we break the bank building the
product, we know for sure that customers like what we’re building.

So anytime we can find a hack that makes our MVP look more professional,
our ears perk up. We’re on board with any idea which lets us maintain a lean
start-up launch while giving off that ‘big league’ aura.

THE ‘PIMP MY
UNBOUNCE
PAGE’ HACK
How to add a video background
to any Unbounce landing page

THE PHASE:
Pre Launch

DIFFICULTY:
Advanced

WE USE:
Unbounce.com
(free for 30 days,
then $49/month for
5,000 visitors per
month)

02

Now Hack It:
• ●First you need a video. Either find a video on YouTube or upload your own video to YouTube.

• Get the code snippet from here.Don’t freak out after reading “code snippet,”it’s easy!

• Go into Unbounce page builder and click on Javascripts. Name your script anything you like,
select “before body end tag” and paste the code snippet.

• Now you need to customize this code snippet line:

Page 17

THE GROWTH HACKERS GUIDE TO THE GALAXY — 20

PRO TIP:
Make sure you set a static background image as well. Forboth unsupported browsers or
mobile users, the page will default to the static image and still look great.

• lpVideoBG(‘#lp-pom-block-9’, ‘2XX5zDThC3U’, 560, 315, 0);

• as follows:

• lpVideoBG(‘#SectionID’, ‘YoutubeVideoID’, width, height, muted);

• Now just add the page section ID where you want the video to appear, the YouTube ID for your
video, the height and width you want for the video, and either “0” for sound or “1” to mute.

• Save your JavaScript changes.

Page 32

A B O U T T H E A U T H O R S

Jeff Goldenberg is the Head of Growth at Borrowell, a leading Canadian
online marketplace lender. He is a sought after expert and speaker in the
areas of digital marketing, growth hacking and business development for
innovative, high-growth companies.

He is an Entrepreneur-in-Residence at MaRS Discovery District as well as a
mentor at the TechStars/Startup Next accelerator. Jeff lives in Toronto with his
wife Sage and his son Jackson.

Find him at www.jeffgoldenberg.net and on Twitter @jeff_goldenberg

JEFF
GOLDENBERG

Mark Hayes is the founder of digital marketing consultancy, Rocketshp.
Previously, Mark founded one of the world’s first growth hacking agencies
and has been mentioned in Wired UK, Forbes and The Wall Street Journal.
Having worked client-side prior to starting Rocketshp, Mark knows how easy
it is to go through a marketing budget without seeing many tangible results.

Being a marketer with a knack for the technical, he came across growth
hacking years ago and was blown away by the results it helped to achieve.
He has since fully embraced growth hacking strategies and advocates the
use of these for his clients.

Mark believes that growth hacking is not just a buzzword but a different and
more efficient way of approaching digital marketing. In his eyes, it is as much
a mindset as it is a marketing discipline.

Mark is based in Auckland, New Zealand.

You can find Mark at https://rocketshp.com

MARK HAYES

Page 33

WANT MORE?

FOR BLOG POSTS, VIDEO WALKTHROUGHS, GROWTH

HACKER GEAR OR TO HEAR THE GROWTH HACKER’S

GUIDE TO THE GALAXY PODCAST, VISIT

WWW.GROWTHHACKERGUIDE.COM

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